I have been in the fashion industry for 18 years, being 12 years in ecommerce management. I am currently the Ecommerce Manager at PVH, Calvin Klein & IZOD, focusing on the development and execution of sales growth plans.
Previously I was marketing director, creator and manager of the ecommerce brand CARMIM.
I specialize in fashion strategies in the areas of marketing and communication.
BIOGRAPHY
Reynaldo Pasqua
Specific fashion marketing projects:
The Denim City São Paulo
Denim City SP launch event (Dutch institution based in Amsterdam): creation and coordination of the event for the board and president of the Brazilian fashion textile market.
Grupo Zune, Rock&Soda, Disparate, Uber e Rock&Soda Lab.
Zunefest: launch event for the brands' Summer 2018/2019 collection with customization of jeans, art and show.
Shopping Mega Polo / Fashion Agency
Winter 2018 collection launch event with Jota Quest concert and fashion shows.
Brascol
Brand positioning and market research.
Fashion photographer for 10 years, including campaigns, lookbooks and ecommerce for Carmim, Cacko Jóias, Shopping MegaPolo, Mucs Jeans, Moda em Casa, editorial for magazines, book covers and agency portfolio materials.
Editorial contributor at Harper's Bazaar, currently with a lifestyle column for YourMagWorld.
Graduation degree
Harvard University – 2000
Special studies in Marketing
University of California, Berkeley – 1998
Design & communication degree undergraduate
FAAP – 1997